The Genesis of Aegis
David Naylor — Founder of Aegis — is no stranger to endurance training, with over eight years as an amateur triathlete and experience using a variety of paid coaching models in the marketplace.
David found that every platform fell short with generic static training plans. But the alternative cost of investing in a 1:1 coaching programme was simply prohibitive — so his progression was blocked.
As an expert in scaling SaaS solutions with rich AI functionalities, David used his expertise to build a closed-loop feedback system with deep AI features.
The proof of concept was compelling: this approach unlocked new achievement levels quickly and surfaced far richer training insights.
David is now scaling this model to make elite level coaching accessible for every athlete hitting the roadblocks to progression he experienced.

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